Stuetz Sports Innovations

Web design and development for SSI's first product launch.

A baseball player swings at a pitch.
Problem

Ahead of the product launch for its flagship batting cage, "The Lab," Stuetz Sports Innovations needed a landing page to stand out from competitors, highlight the product's patent-pending features, and drive conversions.

They were also in need of brand identity work, with only a single logo variant to work from.

Solution

I worked closely with the founder to gather product and competitor information, then built a lightweight design system and page layout to clearly communicate the product's advantages over competitors. This included light branding work to round out their identity beyond a single logo.

The project was also a good opportunity to work with Astro Actions and Resend for form handling, giving the client direct notice of submissions, and a clean dashboard to manage audiences and email blasts when needed.

Tooling

Astro, Tailwind, Resend, Stripe, Figma