The Aspen Office
An expansion of a Webflow project for a Colorado-based co-working space.
Problem
The Aspen Office wanted to expand their single landing page to a larger site that could relay more information about the business and promote their growing set of services. This initiative also came with a desire to boost SEO performance in the local business space.
They also wanted to boost lead generation with improvements to building and executing against established marketing segments.
Solution
I worked with TAO's owner directly to iterate on layouts in Figma before locking things into a usable design system in Webflow. There, I reworked the existing class system into a totally custom framework based on MAST, and added custom GSAP code for subtle, on-brand interactions inside forms and accordions.
On the backend, I consulted on maximizing SEO with limited content and added JSON-LD schema markup for improved SERP opportunities. For inbound inquiries, I updated Zapier and Mailchimp connections to capture full form data and trigger audience-specific automations.
Tooling
Webflow, GSAP, Figma, Zapier, Mailchimp